Introduction
You’ve finally built your blog, added great content, and applied for Google AdSense — only to get that frustrating message:
“Your site isn’t ready to show ads at this time.”
Sound familiar?
You’re not alone. Thousands of bloggers face AdSense rejections daily — not because they lack quality content, but because of a few hidden issues most people overlook.
I’ve been there. When I first submitted Fintanecheozo.com for AdSense, I got rejected. But after studying what Google actually looks for — and fixing the errors — my blog got approved.
In this guide, I’ll show you the top reasons your blog isn’t approved and exactly how to fix each one so you can start earning online.
Your Content Isn’t Original or Valuable
Google’s number one rule: original content only.
If your posts are copied, rephrased by AI without editing, or too short to offer real value, AdSense will reject you.
✅ Fix:
Write every post in your own words.
Add personal experience, examples, and real data.
Aim for at least 700–1000 words per article.
Avoid scraped, spun, or duplicated text.
💡 Pro Tip: Use free plagiarism checkers like Duplichecker or Grammarly Premium to confirm originality before publishing.
You Don’t Have Enough Posts Yet
AdSense needs to see that your site is alive — not a one-page blog.
If you apply with fewer than 15–20 quality posts, your blog looks empty and unfinished.
✅ Fix:
Publish at least 15 high-quality posts before applying.
Each post should be well-formatted with H2 headings, images, and proper spacing.
Avoid “Coming Soon” or placeholder pages.
Missing Legal and Informational Pages
Google checks if your site looks trustworthy and transparent.
If your blog doesn’t have pages like “About,” “Contact,” or “Privacy Policy,” it’ll look incomplete.
✅ Fix:
Add these essential pages:
About Us — tell visitors who you are and what your blog does.
Contact Page — include an email, phone, or form.
Privacy Policy — show how user data is used.
Terms of Use / Disclaimer — helps with credibility and compliance.
Need help? You can generate Privacy Policies using TermsFeed or PrivacyPolicies.com
Your Site Design Looks Unprofessional
A poorly designed site gives off a “spam” impression — even if your content is great.
✅ Fix:
Use a clean, responsive WordPress theme (Astra, Kadence, or GeneratePress).
Keep colors and fonts simple.
Remove unnecessary widgets, popups, or autoplay music.
Make sure your site loads fast (under 3 seconds).
Test your site speed: PageSpeed Insights
Your Domain Is Too New or Unverified
If you just launched your domain yesterday, Google won’t approve it immediately. They prefer aged, verified sites with some traffic.
✅ Fix:
Wait at least 4–6 weeks after launching.
Submit your site to Google Search Console.
Publish consistently and share on social media to build credibility.
Poor Navigation or Broken Links
If your site has confusing menus, empty categories, or broken links, AdSense will reject it for “site under construction.”
✅ Fix:
Test every link before submitting your site.
Avoid empty categories like “Uncategorized.”
Create a proper navigation bar and footer.
Use free tools like BrokenLinkCheck.com to scan your site.
Low Traffic or No Audience
While AdSense doesn’t require massive traffic, they do expect real human visits. If you have zero page views or all your traffic is from bots, they won’t approve it.
✅ Fix:
Share your posts on Facebook, LinkedIn, and WhatsApp groups.
Add your blog to Google Discover by writing trending, SEO-friendly content.
Use internal links to keep readers longer on your site.
Remember: quality of traffic > quantity.
Unsupported or Sensitive Content
Google doesn’t approve blogs with content around:
Adult themes or explicit language
Copyrighted materials
Gambling or illegal downloads
Fake news or misleading information
✅ Fix:
Review your site and remove any restricted or controversial content.
Stick to topics like lifestyle, education, business, tech, or tutorials.
Missing SEO and Technical Setup
Sometimes it’s not your content — it’s your backend setup.
If your site doesn’t have an SSL certificate (HTTPS) or sitemap, Google can’t properly crawl it.
✅ Fix:
Make sure your domain has a valid SSL (your URL should start with https://)
Create and submit your sitemap.xml in Google Search Console.
Use plugins like Yoast SEO or RankMath to manage meta tags and structure.
You Clicked Your Own Ads (or Violated Policies)
If you’ve ever used AdSense before and violated their rules, they keep records. Clicking your own ads or asking others to click is a direct ban.
✅ Fix:
Never click your own ads.
Don’t use VPNs, bots, or click-exchange groups.
Read Google’s full AdSense Policy Guide here: https://support.google.com/adsense/answer/48182
Bonus: How I Fixed Mine
When my first AdSense application for fintanecheozo.com got rejected, I didn’t reapply immediately.
I rebuilt the homepage, improved site speed, rewrote two posts with SEO keywords, and added the missing legal pages.
Within three weeks, I got the approval email — no shortcuts, just strategy.
Conclusion
AdSense rejection doesn’t mean failure. It means you’re close — Google just needs to trust your site a little more.
Fix the basics: clean design, valuable content, proper pages, and solid SEO.
Once your blog is compliant, approval becomes almost automatic.
And if you’d like an expert review before reapplying, contact Bluoyster Technology Services — we specialize in getting Nigerian blogs and businesses AdSense-ready.
Your content deserves to earn. Let’s make it happen.
✍️ About the Author
Fintan Echeozo is a web designer, creative strategist, and hands-on problem solver who believes in learning, fixing, and creating things yourself. When he’s not designing websites at Bluoyster Technology Services, he’s probably tinkering with a DIY project or writing about personal growth and creativity on his blog.
